Turning Knowledge into Action: fuTOURiSME Coaching for Tourism SMEs

Tourism is made of people, stories, and experiences. And behind every small tourism business, there is someone who welcomes, creates, imagines, listens, adapts, and keeps going — even when time and resources are limited.

In this context, learning matters.But what truly makes a difference is having someone to walk beside you while you explore new ways of doing things.

This is what fuTOURiSME Coaching offers.

Our recorded coaching sessions bring together tourism SMEs and experienced mentors to talk openly about real challenges and real possibilities.There is no theory for theory’s sake.Just honest conversations, shared knowledge, practical guidance — and the understanding that change happens one small decision at a time.

In these sessions you’ll see:

• How other small businesses are adapting to new visitor expectations

• How sustainability can be integrated into daily operations, step by step

• How digital tools can open doors to new audiences

• How creativity and resilience grow when we learn from each other

The most powerful part?You can follow this journey at your own rhythm, in your own language, when you need it most.

And when you combine these sessions with the fuTOURiSME e-learning platform, you get a simple, human, and free pathway to move forward — learning, applying, improving, and growing.

🎥 Watch real coaching stories: https://www.youtube.com/@fuTOURiSME-EU🎓 Start learning at your own pace: https://elearning.futourisme.eu/

The future of tourism is not something we wait for — it’s something we build together, with small steps, shared knowledge and collective care.

fuTOURiSME is here to walk that path with you.